Archive for the ‘Marketing’ Category

Steve Jobs’ Ultimate Lesson for Entrepreneurs

October 10th, 2011, Category: Inspiration, Marketing, Small Business' Tips

by Davia Temin

May I add my voice to the chorus in praise of Steve Jobs?

Beyond brilliant, beyond insightful, beyond courageous, the man is a mass of contradictions, the combination of which, I believe, begins to explain his genius.

And, this genius provides a lesson of incredible power to every entrepreneur, or aspiring entrepreneur, on the planet.

Artist and engineer; Buddhist and hard-nosed businessman; visionary entrepreneur who has built large and resilient companies; optimist and pessimist; rugged individualist who appeals to the masses; prickly, difficult leader who inspires enormous loyalty among his troops; the ultimate opaque manager who has guarded his privacy and secrecy, even while providing the world with the tools of transparency.

10 Reasons Consumers Follow A Company’s Facebook Page

August 3rd, 2011, Category: Branding, Marketing, Outsourcing, Small Business' Tips

by Ralph Palgia

We all know Facebook is right now for dealerships around the nation the #1 choice when trying to engage with customers off-site, next to the biweekly or monthly ownership email marketing “blast” (my God do I hate this term “blast”) and/or dealer newsletter provided by IMN, Outsell, 3Birds Marketing or OnStation.

But I could discover throughout my held trainings and seminars that we as dealers very rarely know about the motives of consumers, why they are following us or a brand – why do they like us? What make fans and followers click?

A recent conducted research of Co-Tweet and ExactTarget came closer to provide an answer. The following motives and answers will possibly help dealerships to adjust their engagement level on Social Media Networks. It will help us further in creating new approaches to “catch” potential customers’ attention. read more…

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Get a Clear on Your Brand Strategy

July 18th, 2011, Category: Branding, Design, Marketing, Small Business' Tips, Website

by Dan Berne

Do you have a clear view of your brand strategy? Do others in your company as well? What about your channel partners? Because execution of Brand Strategy involves such visible elements as logos, product design, advertising, packaging and other materials, it can, and should, have a wide-reaching impact. Too often brand elements are developed within a narrow viewpoint. For example, packaging may communicate functional advantages over the competition, but fail to effectively reflect the brand persona. Your brand architecture may be clear to the internal divisions who are developing your products, but confusing to customers at point-of-sale.

The execution of your brand strategy is seen and evaluated from four major viewpoints:

• Internal
• Your Customers
• Your Channel
• The Market

Top 10 reasons to redesign your website

July 9th, 2011, Category: Branding, Design, Marketing, Outsourcing, Search Engine Optimazation, Small Business' Tips, Website

By Crunch42

Here’s a list of ten common website problems. If your site does some of these no-no’s, you might want to consider getting it a touch-up, if not a facelift.

1. The site looks amateurish and/or parts are broken.

Recent studies have shows that people form an opinion of a website within the first three seconds of looking at it. If you’re trying to sell a product or service, you should put your best foot forward.

Your website doesn’t have to be a work of cutting-edge art, but it does need to look good. Remember, it’s the first impression your business is making on the potential customer. read more…

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Top 5 Tips to Build Wealth and Success

July 7th, 2011, Category: Inspiration, Marketing

by Peter Gorenstein and Farnoosh Torabi

Warren Buffett is worth $45 billion. That wealth isn’t only a factor of savvy investing and good business — the “Oracle of Omaha” is also known as a penny pincher. Buffett still lives in the same Omaha, Neb., home he bought in 1958 for $31,500.

Follow his frugal formula, and you too may wind up with a lot more money than you ever dreamed.

This week Financially Fit covers five tips to build wealth and success.

Marketing Online: Basic Strategies Any Business Can Use

September 21st, 2010, Category: Marketing, Small Business' Tips

by Susan Ward

Want to get into marketing online but wondering what the options are and what online marketing strategies will best fit your business and your marketing budget? This marketing online primer presents an overview of strategies for you to choose from. I recommend choosing and implementing at least three; successful marketing online depends on diversity and persistence for most small businesses. read more…

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