by Ralph Palgia
We all know Facebook is right now for dealerships around the nation the #1 choice when trying to engage with customers off-site, next to the biweekly or monthly ownership email marketing “blast” (my God do I hate this term “blast”) and/or dealer newsletter provided by IMN, Outsell, 3Birds Marketing or OnStation.
But I could discover throughout my held trainings and seminars that we as dealers very rarely know about the motives of consumers, why they are following us or a brand – why do they like us? What make fans and followers click?
A recent conducted research of Co-Tweet and ExactTarget came closer to provide an answer. The following motives and answers will possibly help dealerships to adjust their engagement level on Social Media Networks. It will help us further in creating new approaches to “catch” potential customers’ attention. read more…




