Archive for the ‘Small Business' Tips’ Category

Steve Jobs’ Ultimate Lesson for Entrepreneurs

October 10th, 2011, Category: Inspiration, Marketing, Small Business' Tips

by Davia Temin


May I add my voice to the chorus in praise of Steve Jobs?

Beyond brilliant, beyond insightful, beyond courageous, the man is a mass of contradictions, the combination of which, I believe, begins to explain his genius.

And, this genius provides a lesson of incredible power to every entrepreneur, or aspiring entrepreneur, on the planet.

Artist and engineer; Buddhist and hard-nosed businessman; visionary entrepreneur who has built large and resilient companies; optimist and pessimist; rugged individualist who appeals to the masses; prickly, difficult leader who inspires enormous loyalty among his troops; the ultimate opaque manager who has guarded his privacy and secrecy, even while providing the world with the tools of transparency.

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10 Reasons Consumers Follow A Company’s Facebook Page

August 3rd, 2011, Category: Branding, Marketing, Outsourcing, Small Business' Tips

by Ralph Palgia

We all know Facebook is right now for dealerships around the nation the #1 choice when trying to engage with customers off-site, next to the biweekly or monthly ownership email marketing “blast” (my God do I hate this term “blast”) and/or dealer newsletter provided by IMN, Outsell, 3Birds Marketing or OnStation.

But I could discover throughout my held trainings and seminars that we as dealers very rarely know about the motives of consumers, why they are following us or a brand – why do they like us? What make fans and followers click?

A recent conducted research of Co-Tweet and ExactTarget came closer to provide an answer. The following motives and answers will possibly help dealerships to adjust their engagement level on Social Media Networks. It will help us further in creating new approaches to “catch” potential customers’ attention. read more…

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Get a Clear on Your Brand Strategy

July 18th, 2011, Category: Branding, Design, Marketing, Small Business' Tips, Website

by Dan Berne

Do you have a clear view of your brand strategy? Do others in your company as well? What about your channel partners? Because execution of Brand Strategy involves such visible elements as logos, product design, advertising, packaging and other materials, it can, and should, have a wide-reaching impact. Too often brand elements are developed within a narrow viewpoint. For example, packaging may communicate functional advantages over the competition, but fail to effectively reflect the brand persona. Your brand architecture may be clear to the internal divisions who are developing your products, but confusing to customers at point-of-sale.

The execution of your brand strategy is seen and evaluated from four major viewpoints:

• Internal
• Your Customers
• Your Channel
• The Market

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Top 10 reasons to redesign your website

July 9th, 2011, Category: Branding, Design, Marketing, Outsourcing, Search Engine Optimazation, Small Business' Tips, Website

By Crunch42

Here’s a list of ten common website problems. If your site does some of these no-no’s, you might want to consider getting it a touch-up, if not a facelift.

1. The site looks amateurish and/or parts are broken.

Recent studies have shows that people form an opinion of a website within the first three seconds of looking at it. If you’re trying to sell a product or service, you should put your best foot forward.

Your website doesn’t have to be a work of cutting-edge art, but it does need to look good. Remember, it’s the first impression your business is making on the potential customer. read more…

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Sam Walton: 10 Rules for Building a Successful Business

February 1st, 2011, Category: Inspiration, Small Business' Tips

Excerpted from “The Book of Business Wisdom”
Edited by Peter Krass

Sam Walton 1918 – 1992

Sam Walton, the founder of Wal-Mart, grew up poor in a farm community in rural Missouri during the Great Depression. The poverty he experienced while growing up taught him the value of money and to persevere.

After attending the University of Missouri, he immediately worked for J.C. Penny where he got his first taste of retailing. He served in World War II, after which he became a successful franchiser of Ben Franklin five-and-dime stores. In 1962, he had the idea of opening bigger stores, sticking to rural areas, keeping costs low and discounting heavily. The management disagreed with his vision. Undaunted, Walton pursued his vision, founded Wal-Mart and started a retailing success story. When Walton died in 1992, the family’s net worth approached $25 billion.

Today, Wal-Mart is the world’s #1 retailer, with more than 4,150 stores, including discount stores, combination discount and grocery stores, and membership-only warehouse stores (Sam’s Club). Learn Walton’s winning formula for business. read more…

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Sucessful Entrepreneur Who Didn’t Need College

November 6th, 2010, Category: Inspiration, Small Business' Tips

by college-startup.com

“People equivalent to Bill Gates are very rarely born. In recent past the world has seen an unknown guy who is as brilliant as the young Bill gates was. This super talented guy has now become the youngest billionaire of the world at the tender age of 23 and worth more than one and half billion (1.5 billion).”

Mark Zuckerberg is the founder of the planet’s fastest growing social networking website “FACEBOOK.COM” and is the CEO of Facebook, Inc. He was born on 14th May 1984 to a Jewish American Family and grew up in Dobbs Ferry, New York. He married to his girlfriend Priscilla Chan. Mark Zuckerberg is a tremendously talent PHP programmer and alos heart-core Hacker. In the year 2008 he was covered by the Forbes Magazine and was therein declared as the youngest billionaire on planet earth and possible the youngest self-made billionaire ever. Mark is a Harvard drop out. read more…

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Top 10 Outsourcing Trends by Small Businesses

October 16th, 2010, Category: Outsourcing, Small Business' Tips

by Amit Mullerpattan

The expanding reach of the Internet and growth of online collaboration tools have all changed small business outsourcing dramatically in the past 3-4 years.

Let us take a look at 10 key trends for using independent contractors for projects and even ongoing staffing needs, and how they shape up: read more…

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The Benefits of Outsourcing for Small Businesses

September 30th, 2010, Category: Outsourcing, Small Business' Tips

by All Business

Outsourcing — the practice of using outside firms to handle work normally performed within a company — is a familiar concept to many entrepreneurs. Small companies routinely outsource their payroll processing, accounting, distribution, and many other important functions — often because they have no other choice. Many large companies turn to outsourcing to cut costs. In response, entire industries have evolved to serve companies’ outsourcing needs. read more…

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Marketing Online: Basic Strategies Any Business Can Use

September 21st, 2010, Category: Marketing, Small Business' Tips

by Susan Ward

Want to get into marketing online but wondering what the options are and what online marketing strategies will best fit your business and your marketing budget? This marketing online primer presents an overview of strategies for you to choose from. I recommend choosing and implementing at least three; successful marketing online depends on diversity and persistence for most small businesses. read more…

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Website Business Tips

August 31st, 2010, Category: Design, Small Business' Tips, Website

by Michael Bluejay

Over the years I’ve compiled my very best tips on web design, and I’m sharing that with you here. This is important because it’s all too easy to create pages that frustrate your visitors even though that’s not what you intended at all. And visitors who are annoyed are likely to click off of it quickly without seeing what you have to offer.

Fortunately, the most common website mistakes are very easy to prevent or fix. My big list of website design tips below will help you do just that. read more…

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