by Mary Bellis
Many first-time business owners think that by simply placing an ad in a local newspaper or a commercial on a radio or a television station, customers will automatically flock to purchase their product or service. This is true to a certain extent. Some people are likely to learn about your invention and try it, just out of curiosity. But hundreds, even thousands, of other potential customers may never learn of your business. Do develop an adequate marketing program. read more…
by Terry Kneeshaw
Number 1 – ‘Do Something and Do It Now’
Find any excuse to send a communication about anything to your customers – the only condition is – you do it right now. It can be a mailing, email, phone calls – anything. But action it IMMEDIATELY. This strategy is designed for those of us who are just too good at planning. Sure, you’ll send something to your customers when you’ve created the ideal offer, with the ideal brochure for the ideal product – and of course this will all have to wait until you’re far less busy doing XYZ. The ‘do anything but do it now approach’ addresses the simple but ridiculously profitable fact that even if you send your customers an email telling them what a great/bad day you’re having (you choose) it will remind a percentage of them that they meant to get in touch with you and within minutes they’ll be wanting to spend money with you again.
by Optimus01
SEO is an important factor to think about when adapting or designing a website. The following takes a look at the benefits of Search Engine Optimization (SEO).
You may have heard of Search Engine Optimization (SEO), which is an online marketing strategy that improves search engine rankings of a website along with online traffic. After finding out what SEO is you may be wondering how SEO will benefit you and your website. read more…
by Susan Ward
Often people tell me, “My small business website isn’t working. I’m not getting anything out of it.”
The trick to getting what you want out of your small business website, such as leads and sales, is to have a small business website design that attracts the visitors you want and encourages them to do what you want them to do. Look at your small business website (or your plans for one) and ask yourself these eight questions to create a small business website that works. read more…
by Susan Ward
Search engine optimization is crucial for anyone who wants people to visit his or her Web site. You can place as many ads as you like, but most people are still going to find your site because of its listings in search engines or directories.
Search engine optimization is the process of making web pages attractive to search engines. In my work, I visit hundreds of web sites every month. Sadly, many of them are throwing traffic away; they look fine to the viewer, but ignore the basics of effective search engine optimization. read more…
by Nick Rice
Think branding is only for large multi-national corporations? Think again. Here are 9 easy tips you can use to grow your brand with your customers. read more…
